How to get Good SEO on Google

Root Domains, Subdomains vs. Subfolders and The Microsite Debate – figuring out which one to use

If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren’t utilizing all the available tools or adhering to the best practices that could help your site stand out.  Below is a list of ten mistakes that photographers (including myself) make when using WordPress.

1. Non-readable image filenames

Image filenames are an important factor in optimizing for search engines. Below are a few examples of non-optimized filenames:

  • DSC000234481.jpg
  • picture1.jpg
  • 20110301-tda-0023.jpg

The filenames above might work well when archiving photos in your image software program, but they are useless on the web.  Including descriptive keywords in filenames on the web will give search engine spiders a clue about the picture.  For example, here are a few optimized image filenames:

  • shark-attacks-california-surfer.jpg
  • libyan-rebels-fight-qaddafi.jpg

Don’t go overboard with keywords or you will dilute the value of each keyword included.  Use - instead of empty spaces, which show up like this in urls: %20.

About Steven Chu

Hi, I'm Steven! I'm an entrepreneur, photographer and art director in New York. Follow this blog for self expression, fun, and most importantly: looking comfortable, at ease, and amazing in your photos no matter who takes them! I dedicate this to my amazing friends who have let me inadvertently turn all of our hangouts and travel photos into a never ending photoshoot of fun. The proof is in the pudding-- our photos rock. My other projects: I'm the founder of, a face-to-face tech concierge service for NYC. Book a techie to walk you through something you want to learn! My work focuses on socially engaged art projects which use technology to create access to resources for communities. Visit Steven Chu Studio ( for branding & design work or Steven Chu ( for photography projects.

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