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Travel With Chuubie – NYC: Continuous Access to Culture

The density of not just people but culture and access to information is what makes New York City arguably the greatest city in the world. With true internationalism, and it’s shores constantly receiving new information, influences, and inspirations, the city is constantly changing and growing- perhaps part of why many who visit talk about the indescribable energy of the city.

In this video, we document a somewhat typical evening for many in NYC. Typical because all of these events and coincidences of stumbling onto people and great cultural shows are all free and open to the public, so everyone has the chance to plug in.

Both high and street culture are captured in:
1. Bruce Nauman at Gagosian Uptown
2. Editta Sherman at CPW
3. Street run-ins and conversations
4. Yayoi Kusama at Whitney
5. Dinner and dessert in bustling K-Town
6. Public Art Music Installation in the 34th St Subway

In only a few hours, the wealth of information and historical references we come across is something that might take a month in another city.

All About RAM: Upgrade to 8GB Macbook Pro mid-2009 and up

In my hours of research this morning, I feel pretty enlightened about which RAM you can buy for your MAC.

First lesson: you don’t need to buy RAM from the Apple Store.

Source: Amazon

Also, even with 3rd party brands you don’t need to buy anything branded special “Mac Memory”- you may come to this decision crossroads when you find 2 products with exactly the same specs and one is $10-20 more because it says “Apple”. alust2013 says on 7/31/11: “Don’t buy the “for Mac” one. It’s a waste of money. Just get whatever is cheaper.”

Second lesson: all RAM pretty much comes out of the same factory.

RAM is RAM, and most of it is identical. What differs is the quality control guarantee per production batch. When the factory produces a batch it can certify is best of the crop, Apple places a premium bid on those. If production is off by a micron and the possible error rate goes up (say from 1 in 100,000 -> 1 in 10,000), that batch gets a lower grade (instead of an A, it may be a B+ for example). Apple… or Lenovo, etc. will pass on this (it has its reputation at stake, and will pay for certainty). But each following 3rd party brand will make purchase orders according to the quality level that is in line for their brand name.

Much in the same way- we ourselves could start a RAM brand “Valuetron” and our business model is to buy C+ level RAM- it’s the same RAM and most will function perfectly fine, but there are more flops in the batch.

Note: Camera sales work in much the same way. Wonder why the Canon 5d Mark III is cheaper in an obscure online shop vs. at the trusted retailer? They are selling the same camera, but the trusted retailer will most likely have gotten dibs on a solid A grade production quality score, where the smaller fish bought up the B grade.

Third Lesson: Know which RAM is compatible with your system

There are different physical sizes of RAM. Find out yours by going to “About This Mac” and cross verify compatible settings at a trusted source:

These sites say that:
1) Max working RAM capacity for a mid-2009 Macbook Pro unibody Core 2 Duo etc. is in fact 8GB. Sometimes you can overclock it beyond Apple specifications and use more, but not this time.
2) Size: SO-DIMM 204-pin DDR3. Important because some RAM may be DDR3 but not SO-DIMM (formatted for notebooks), and the number of pins is important and determines the shape.
3) Speed: mid-2009 MacBook Pros are DDR3 1066 MHZ (aka 1067 or 1066.6). It WILL work with 1333 MHZ because RAM is backwards compatible and will just run at the slower speed, but NOT 1600 as noted in Amazon forums and here. Latency is the other part of speed: the amount of delay before executing a process, signified by abbreviation CL. SO-DIMM 1066 MHZ RAM has CL=7, where SO-DIMM 1333 MHZ RAM has CL=9. It takes 7 cycles on 1066 MHZ but 9 cycles on 1333 MHZ. Ultimately this doesn’t make much of a difference since 1333 MHZ probably cycles faster than 1066 MHZ. Read more on Wikipedia: CAS Latency.

My Purchase Decision

I wanted the product immediately, so in the end (for Berlin, Germany options) I purchased Corsair CM3X8GSDKIT1066 XMS3 8 GB PC3-8500 1066Mhz 204-pin SODIMM Laptop Memory from the Cyperport electronics store here in Berlin, but you can grab this off Amazon. Took only a few seconds to install, and it’s working great so far!

If I were fine to wait for shipping, I would order in order of preference:
1) from trusted OWC: 2 x 4.0GB PC8500 DDR3 1066MHz 204 Pin LIFETIME WARRANTY 
2) from Crucial CT2CP51264BC1067 8GB 204-PIN PC3-8500 SODIMM DDR3 (4GBx2)

Agency Life: Notes on Diversity Initiatives From a Former Advertising Art Director

Diversity für mehr Innovation

I received an email blast this afternoon to apply for something called the ADCOLOR Futures. Complimentary trip to Las Vegas this October? Sure, you have my ears. I skimmed a press release about it here. I thought I’d share a few of my responses to the application questionnaire below; it’s roughly worded but might still be insightful for any readers that come across this post!

Thoughts on Diversity Initiatives in Advertising

9. What have you done in your career since becoming an alumnus of your ADS (Advertising Diversity Summit) organization?

Joined IPG’s InterAct Associate Program for 2 Year Rotational Fellowship. Was hired out of program early by Deutsch NY. With the holistic agency training as background experience, from 2008 – current I have freelanced as my own consultancy with arts/design/fashion clients – leading clients from beginning conception to end execution process in Branding/Identity, Marketing Strategy, Digital Web Programming, Marketing Materials, Photographic needs.

15. Can you tell us what kind of job you’re looking for?

I would love a position at a smaller experimental shop specializing in visual technology, like Breakfast New York which is based in Brooklyn.  Until then, I am out in the real world diversifying my interests and gathering specialized experiences you can’t pick up in the workplace. And running my own one man (+ occasional help) shop @

18. Why do you want to become an ADCOLOR Future?

Mentorship is invaluable. The right mentor that ‘gets you’ can send you shooting from an unseeming rough n unpolished rock to a sophisticated shining gem.

In 2008, after the AAF MPMS conference and the IPG InterAct fellowship, I had a very clear idea that in order to be the creative thinker I had the potential to be, I needed real world experiences. I wanted an aesthetics background developed in the real world- I began working as a fashion photographer which I still maintain to some degree to this day, began apprenticing and dipping in the art world + rudimentary knowledge of art history, and started traveling around the world to take notes/develop my visual palette/and encounter as many different experiences as possible.

But as a very strong candidate now for a wide range of fields, I need mentorship to harness the skills and solidify my career at a higher level- and I feel that ADCOLOR can help bridge that gap with exposure to the right creative professionals!

20. If you could change one thing about the industry, what would it be?

1. Encourage life experiences. Not having factory cookie cutter churned creatives.
2. More international.

1. Life Experiences:
The one thing I thought that lacked from my agency experience was how imperative Diversity of Ideas is. I understand that a lot of it is a personal journey you have to arrive at the answer on your own to, and that agencies are at the end of the day deal with the bottom line… but it really is the only thing that will make a workplace progressive and innovative (I mean the actual definitions of those words, not just careless buzzwords!).

I worked in the agencies from when I was 22-24. I was super young, eager, and thought that having grown up gay and asian in an immigrant community on the east side of Los Angeles.. was bringing diversity to the workplace; not quite. Maybe it was one kind of diversity, but it was the kind you are born into.. not the kind you actively chose (diversity of life experiences) which defines and strengthens your character. In short, I hadn’t lived– and an top of that, I worked with a lot of frat boys straight out of ad schools who were more homogenous and even less diverse.. they hadn’t lived either.

If I were to run an agency, I would *encourage* each of my employees to maintain an active pursuit of their own interests (an outings group, a freelance business) comprised of a mix of people so it’s not just agency people outside of work. Then, I would want this actively/visibly present in the workplace- so peers would see all the different projects their teammates were working on in the real world, and pull in better ideas that way. The worst thing for an agency is to have their creatives cut off from reality– the ongoings of the real world… incl. emerging trends, technologies, new cultures..

2. More international:
I think diversity of color is a good step, diversity of sexual orientation, national origin, etc etc all the things you can’t discriminate on legally. But interestingly for better and worse, we are usually overwhelmingly American and share the American experience and perspective. A bigger breath of fresh air is to pull from an even bigger recruitment bag ( I see this more with companies here in Berlin!!) and invest in global diversity. Talented, driven people from around the world who also have the just discussed #1 (active personal projects) makes you really feel like you’re connected into the pulse of what’s going on right now.

22. How do you give back to your organization or community?

All the time, but from a digital podium and mentoring youth from all walks and fields. From advice and information blogging, to creating youtube tutorials, to in person career mentorship. And in all seriousness, trying to instill the thirst/curiosity/excitement for knowledge equally and generously with persons you come across in daily life.

If you have any questions on my experiences in advertising, feel free to leave a comment below or Tweet me!

Berlin’s Best Cheap Eats

Best Ice Cream: Vanille & Marille Eismanufaktur

[My review on Yelp]
Hagelberger Str. 1
10965 Berlin
Neighborhood: Kreuzberg

My Chocolate + Lemon Basil Ice.

By far the BEST ice cream shop in Berlin.

Not only are the scoops LARGE and generous, but the taste is fantasttttiiic. Many of my friends will vouch this as their favorite as well!

1€ a scoop, beat that!

They make many amazing flavors, including:
Pistachio / Sicilian Pistachio
Lemon & Basil
various chocolate flavors, berry flavors.. etc etc.

Label this as a MUST TRY. Plus it’s right next to Mustafa’s Gemuse Kebap so you can hit two awesome places with one stone.

No inside seating so many people sit outside around the shop and eat. The location is a bit hidden on a side street, but worth the search! or just look for the crowd 😉

Best Pretzels


In the last half hour before they close, 7:30-8pm its 40% off bread goods!

These best pretzels are made in Munich because the air is different in the south, and imported daily to Berlin. Crazy right?!

Best Pho / Vietnamese – Minh Trang Berlin

Kantstraße 67
10627 Berlin
030 3180-1117

View Larger Map

Highly rated reviews:

Kantstrasse is the best street for viet food.

Most tourists will be directed to Monsieur Vuong, and from reading many mixed reviews and having not tried it, I will tentatively conclude that it’s good fusion food. My friend Danny noted: “it has been arond for ages but got more expensive and less yummy. Very touristy, serving: rice, fresh stuff, typical.. lots of curry coco. no proper pho”. I read they have pho but it is kinda bland.

Best Wonton Noodle Soup – Manngo

Reviews on Qype

Mulackstraße 29, 10119 Berlin
030 28040558

Mon – Fri: 12:00 – 24:00
Sat: 13:00 – 24:00
Sun: Closed

Best Northern Italian Home Cooking: Il Ritrovo-Cucina Casalinga Popolare

[My review on Yelp]

Gabriel-Max-Straße 2
10245 Berlin
030 2936-4130

I come here mostly because my roommate who is from Milan vouches for it’s authenticity. What’s important to note about most restaurants you go to (especially the asian ones) are that the menu has all been germanified.

Here it actually tastes like Italian food. Your pizzas will be on point, and this past weekend I ordered a pasta and was a bit shocked at how big my portion was. (of course this will vary depending on which pasta you order). The pasta is quite good.

I haven’t been to the other locations, but if you want a very low key casual environment and good food, then come here. It’s not fancy, not overdone, not touristy, not really romantic- it’s a good hang out place for people from all over.

Plus.. grappa or limoncello at the end of your meal 😉

Best French Fries – Kaiser’s Frozen

That’s right. I’ve tried most all the popular burger and fry places and am very very disappointed at the quality of both items here. Kaiser’s <--the supermarket has a huge bag for 79 cents that comes out delicious when you bake it in your home oven.

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