Quick Tip: Make Emails Actionable.
My artist friend just sent out an email for his upcoming gallery opening.
It had a nice photo, it had nice text, and it had no way I could remind myself to go.
The best thing you can do for your customers’ experience (aka. all of us because we all get a ton of emails) is please give us SOME CLUE what is the one thing you want us to do as a result of having given you precious time to read the long email message.
You may have told us the what to do and why in some paragraph, but now show us the do.
It takes 10 seconds of your time to save each person 10 secs of their time.
10 secs per person x # people on your email list = hundreds of minutes saved from everybody creating their own calendar reminders.
Insane right? Why aren’t more people doing this?