Here’s the answer to getting people to show up to your events: SAVE US UNNECESSARY WORK. Use an Add to Calendar button in your email which’ll put your event info directly in our personal calendars.
Quick Tip: Make Emails Actionable.
My artist friend just sent out an email for his upcoming gallery opening.
It had a nice photo, it had nice text, and it had no way I could remind myself to go.
The best thing you can do for your customers’ experience (aka. all of us because we all get a ton of emails) is please give us SOME CLUE what is the one thing you want us to do as a result of having given you precious time to read the long email message.
You may have told us the what to do and why in some paragraph, but now show us the do.
It takes 10 seconds of your time to save each person 10 secs of their time.
10 secs per person x # people on your email list = hundreds of minutes saved from everybody creating their own calendar reminders.
Insane right? Why aren’t more people doing this?
Here are 2 sites to try out, both have free plans!
addtocalendar.com/
www.addevent.com/
About Steven Chu
Hi, I'm Steven! I'm an entrepreneur, photographer and art director in New York. Follow this blog for self expression, fun, and most importantly: looking comfortable, at ease, and amazing in your photos no matter who takes them!
I dedicate this to my amazing friends who have let me inadvertently turn all of our hangouts and travel photos into a never ending photoshoot of fun. The proof is in the pudding-- our photos rock.
My other projects: I'm the founder of InstaTechie.com, a face-to-face tech concierge service for NYC. Book a techie to walk you through something you want to learn! My work focuses on socially engaged art projects which use technology to create access to resources for communities. Visit Steven Chu Studio (stevenchustudio.com) for branding & design work or Steven Chu (stevenchu.com) for photography projects.
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